Types of Content That Gain the Most Engagement!

Struggling to come up with content ideas? Here are eight content types that drive engagement to jumpstart your brainstorming.

What type of content are you going to create today? I find myself asking that question a lot.

These days, content takes on many different formats to attract the audience and win conversions. It’s not just blog posts and infographics.

If you’re struggling to come up with content that attracts the audience and keeps them hooked, this one is for you.

Read on to discover eight types of content that drive engagement;

1. Creative Copy (CC)

Creative copywriting is the art and science of writing words that attach a concept to a product or service in an interesting way.


  • Entertains readers: Good copy entertains readers and compels them to take action.
  • Builds long-standing connections between you and your customers.

2. User-Generated Content (UGC)

Content created by your audience, customers or followers rather than the brand itself.
For Example, GoPro is considered the leader in User-Generated Content (UGC). They use UGC to fuel its YouTube channel, where the majority of its top-performing videos are UGC. These videos receive hundreds of millions of views.


  • Builds trust and authenticity.
  • Showcases real-life product experiences.
  • Customer reviews, user-submitted photos, unboxing videos.
  • User Generated Content(UGC) is 42% more effective than branded content.

3. Moment Marketing

Creating content that capitalizes on current events, trends, or viral moments.


  • Generates quick engagement and shareability.
  • Leverages trending hashtags or topics.

4. Testimonials

Endorsements or reviews from satisfied customers about their positive experiences with your product or service.


  • Builds trust and credibility.
  • Provides social proof of your brand’s value.
  • Influences purchase decisions.

5. Behind-The-Scenes(BTS) Content

Sharing a glimpse of your brand’s day-to-day operations, culture and people.


  • Humanizes your brand.
  • Build a stronger connection with your audience.
  • Fosters transparency and authenticity.

6. How-To Guides and Tutorials

Educational content that teaches your audience how to do something related to your industry or product.


  • Establishes your brand as an expert.
  • Provides value to your audience.
  • Encourages shares and saves for future reference.

7. Buzz marketing

Buzz marketing is a viral marketing technique that aims to increase the word-of-mouth potential of a product or campaign.


8. Guerrilla Marketing

Guerrilla Marketing is an advertising strategy that uses unconventional tactics to delight and attract customers.


You get to spend a little to market your product but receive a lot in the form of increased sales and brand value.

The success of guerilla marketing is unpredictable

NB: To create engaging content and to generate leads, follow these pro tips and do check out our website for more content like these!

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