A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.
Branding is architecting and managing the meaning and experience of the brand with intention.
A Brand is a promise. It’s a promise that your company can keep. You make and keep that promise in every product, experience, every marketing activity, every action, every corporate decision, every customer interaction.
Marketing outlines the specific activities of how, where, and when a brand will promote its products and services to its customer targets in the marketplace.
Branding is the What and Why. Marketing is the How
Branding is long-term. Marketing is Short-Term
Branding is macro. Marketing is Micro
Branding is a trajectory. Marketing is Tactics
Branding builds loyalty. Marketing generates action
Branding defines value. Marketing monetizes value
Branding is personality. Marketing is a conversation